Just having a website isn't enough. If your business plans on generating new sales through your website, it's important that people can actually find it! Search engines provide a nearly limitless source of possible customers.
When someone queries a search engine for a keyword related to your site's products or services, does you page appear in the top 10 matches or does your competition? If you're listed butn ot within the first two or three page results, you lose, no matter how many engines you submitted your site to.
Since the majority of web site travels begin with one of the major searches, visibility on these sites has become crucial for most businesses. But what can someone do to increase his or her rank for keywords and phrases relevant to the web site's content? The them you'll hear from most web marketers these days is this: "Submitting is not enough."
Search Engine Optimization (SEO) is a science and an indispensable part of the Internet marketing campaign. Without SEO, it's very unlikely that your products and web pages will ever be found by web browsers and shoppers. SEO is the part of web marketing that facilitates your web site being found in web searches. Avatar's SEO specialist can optimize your site to rank high among you competition.
We can systematically improve a web site's relevance for keyword phrase queries in the major search engines. Avatar Computer Solutions offers the critical elements needed to generate, improve and maintain search engine rankings.
To break down how search engine optimization works, first we must look at how search engines work. Most search engines rely upon a point system. Each time you match a keyword on the site you gain points. Certain matches are worth more than others, for example a keyword on the title bar is worth considerably more than text at the bottom of the site. However many things have to be taken into consideration, if Google feels that you have too many points it will actually assume you are spamming their search result and deduct points.
Avatar, through using search engine research, will tailor your site to meet Google's strict standards, and help you achieve your goal of the top ten results. Avatar recommends monthly optimizations to keep improving your results andmake sure that your web site's rankings continue to climb rather than slip.
Search engine optimization is an ongoing process not a one time procedure. The internet is very dynamic with sites coming and going every day. The search engines themselves are constantly changing their software and logic on how they index.
When Avatar designs a web site, the original site is designed with basic optimization in mind. But advanced SEO is a much more in depth process that requires careful editing of not only the features you don't see but emphasis must be place on the textual content of the web site. After the site is live on the World Wide Web, results are analyzed and the site is refined.
Web site counters alone are meaningless. They give a false report on the number site hits since every time someone reloads or refreshes a page it affects the counter. Counters offer no useful information for you to analyze web site traffic and performance. having a visible counter on your web site is amateurish and unprofessional.
Your web site needs to have web traffic statistics that provide detailed and useful information; where the traffic originated (google.com, msn.com, or a site where you have reciprocal links), what keywords and phrases are being searched, what pages are being viewed, how long a visitor is on your site. With this information you can make intelligent decisions on what is producing results for your web site.
Comprehensive and detailed web site statistic software is included free of charge with all sites we host.
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